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0151 652 2222

GB Tours
36 years

Why book with GB Tours?

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place! View our video here.

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place!

We are a family-run business with plenty of experience

GB Tours is a well-respected UK coach holiday company with more than 38 years’ experience in the business. Established in Birkenhead, Wirral in 1984, our family-owned firm started out selling concert tickets and coach breaks to passengers in and around the Merseyside area. Today – still run by the same family – we operate more than 15 routes all over England and Wales, offering a wide range of day trips, mini breaks and longer coach holidays throughout the UK, plus an increasing number of European trips and sea and river cruises. Every year we take nearly 60,000 passengers away – many of them returning again and again because they know they can trust us to offer what they want, at a price they can afford.

We offer consistently high standards and great value for money

Our passengers regularly praise us on the value for money we provide. Because most of our holidays are booked direct, we are able to negotiate special deals with the hotels and transport suppliers we use, many of whom we have excellent longstanding relationships with. For you, the passengers, this means we are able to keep our prices down while maintaining our consistently high standards. All of the hotels we use are highly rated (most of them obtaining three and four stars), and we only use the best, comfiest coaches going…

We give friendly, helpful advice

You’ll find our experienced Reservations Team – most of whom have been with us for a long time – care that you find the perfect holiday for you. They won’t ever push you into booking something which isn’t suitable for your needs – for instance, if you have limited mobility. Most of our team have visited the hotels and resorts we travel to, so have first-hand experience they can pass on, enabling you to make a more informed choice.

We don’t use ‘feeder’ coaches

Passengers have told us time and time again they dislike the ‘feeder coach’ experience offered by many other holiday companies. The endless pick-up points, wandering around all over the country before heading to the destination, plus the transferring of luggage from one coach to another and hanging around in car parks, is a cause of frustration and irritation. Well, we’re proud that we never use feeder coaches – you’ll get on one coach at your pick-up point and stay on it until you reach your resort. That means you experience a smoother, quicker, more enjoyable journey – and, we believe, an all-round better holiday.

We offer carefully-planned itineraries

We think a coach holiday firm should do more than just take you to and from a hotel. The majority of our breaks include interesting and popular excursions to a wide variety of local attractions, plus free days to relax and do as you please. The excursions are all included in our price, so there’ll be no hidden extras to pay – and of course, if you don’t want to join us you don’t have to!

Customer Reviews

Don't take our word for it. Take theirs...

Get-Together at Warner's Alvaston Hall Hotel (U)

What a wonderful holiday! We went with our friends, who had not been on a Warner's break before, they said what a wonderful place and holiday. From the time that the driver, Will, picked us up the two stops we had on the way, just lovely and a very smooth comfortable coach journey to Alvaston Hall. On arrival a member of staff came on the Coach, gave us a short talk and handed out our package with keys, entertainment leaflet and information sheets inside. We could not fault anything at this Hotel, restaurant was buffet style, entertainment through out the day and at night it was exceptional, plenty of different rooms to sit down, books and board games available. Beautiful, well maintained bedrooms with views over the grounds and beyond. We had two day Trips, Bridge Mear Garden Centre and Retail outlet and a day in Salford Quays. Very good, plenty to see and shopping.

Get-Together at Warner's Alvaston Hall Hotel (U)

We haveJust returned from a wonderful break at Alvaston Hall with GB tours. We were picked up in Gloucester. Our coach driver’s name was Will and he was extremely good. I really can’t recommend him highly enough . Although he appeared to be extremely young and this was his first trip taking a full coach load to Alvaston he was kind courteous and an excellent driver. We enjoyed the journey there and back home. Our stay at the warners hotel was very enjoyable with lots of activities and entertainment offered.the rooms were super and the food offered was extremely good. The hotel was very clean and every one of the staff were kind courteous and really couldn’t do enough for us. We shall certainly be returning.,

Warner's Corton 'GBTours get-together' (K)

A brilliant all round holiday. Staff were attentive and the entertainment was great. The resident band were brilliant, i was sad to hear that they are no longer there for our trip which we start next Monday. The shooting and archery activities were well organised and fun. The pool was a bit on the cool side but ok once you got your shoulders under!! The outings were great and the driver was knowledgeable.

T&T Warner's Bembridge Coast Hotel, Isle of Wight (K)

great location, really nice spacious accommodation. The dining room staff were not very helpful when i asked for a table allocation near the buffet (I have mobility problems). The entertainment crew was small but they were professional and put on excellent shows. All types of musical tastes were catered for and the resident band were first class. I would be happy to return there for another holiday, just hoping i don't get the grumpy unhelpful dining room staff again! That said, our personal waiter was brilliant, nothing was too much trouble for him.

New Year at the Headland Hotel, Torquay (A+D)

Once again The Headland Hotel and GB tours gave us a fantastic New Year Break 2024. Love this hotel and yes when you check out this break it seems expensive but when you consider the hotel, the food, the entertainment and the brilliant staff you cannot go wrong. A big shout out to James (bar manager) who is brilliant as his job. The brilliant Gordon was our driver as he was in 2023, feedback from some of the Headland Hotel staff was glowing and we tend to agree with them. We are now looking to book for 2025 New Year break, in our opinion it is well worth the cost.

New Year in Bideford (W&C)

A great time with good friends, the hotel and the staff were very good and could not do enough for you. The coach drivers Michelle and Chris were very good and went out of there way for everyone on the coach. This was our second year with GB for the new year's tour at this hotel and the same drivers and will be back there next year. Thanks to all at Durant house in Bideford. And thanks to G B tours for a great time. From ROY and Leigh. .