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GB Tours
36 years

Why book with GB Tours?

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place! View our video here.

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place!

We are a family-run business with plenty of experience

GB Tours is a well-respected UK coach holiday company with more than 38 years’ experience in the business. Established in Birkenhead, Wirral in 1984, our family-owned firm started out selling concert tickets and coach breaks to passengers in and around the Merseyside area. Today – still run by the same family – we operate more than 15 routes all over England and Wales, offering a wide range of day trips, mini breaks and longer coach holidays throughout the UK, plus an increasing number of European trips and sea and river cruises. Every year we take nearly 60,000 passengers away – many of them returning again and again because they know they can trust us to offer what they want, at a price they can afford.

We offer consistently high standards and great value for money

Our passengers regularly praise us on the value for money we provide. Because most of our holidays are booked direct, we are able to negotiate special deals with the hotels and transport suppliers we use, many of whom we have excellent longstanding relationships with. For you, the passengers, this means we are able to keep our prices down while maintaining our consistently high standards. All of the hotels we use are highly rated (most of them obtaining three and four stars), and we only use the best, comfiest coaches going…

We give friendly, helpful advice

You’ll find our experienced Reservations Team – most of whom have been with us for a long time – care that you find the perfect holiday for you. They won’t ever push you into booking something which isn’t suitable for your needs – for instance, if you have limited mobility. Most of our team have visited the hotels and resorts we travel to, so have first-hand experience they can pass on, enabling you to make a more informed choice.

We don’t use ‘feeder’ coaches

Passengers have told us time and time again they dislike the ‘feeder coach’ experience offered by many other holiday companies. The endless pick-up points, wandering around all over the country before heading to the destination, plus the transferring of luggage from one coach to another and hanging around in car parks, is a cause of frustration and irritation. Well, we’re proud that we never use feeder coaches – you’ll get on one coach at your pick-up point and stay on it until you reach your resort. That means you experience a smoother, quicker, more enjoyable journey – and, we believe, an all-round better holiday.

We offer carefully-planned itineraries

We think a coach holiday firm should do more than just take you to and from a hotel. The majority of our breaks include interesting and popular excursions to a wide variety of local attractions, plus free days to relax and do as you please. The excursions are all included in our price, so there’ll be no hidden extras to pay – and of course, if you don’t want to join us you don’t have to!

Customer Reviews

Don't take our word for it. Take theirs...

Warner's Corton 'GBTours get-together' (K)

A brilliant all round holiday. Staff were attentive and the entertainment was great. The resident band were brilliant, i was sad to hear that they are no longer there for our trip which we start next Monday. The shooting and archery activities were well organised and fun. The pool was a bit on the cool side but ok once you got your shoulders under!! The outings were great and the driver was knowledgeable.

T&T Warner's Bembridge Coast Hotel, Isle of Wight (K)

great location, really nice spacious accommodation. The dining room staff were not very helpful when i asked for a table allocation near the buffet (I have mobility problems). The entertainment crew was small but they were professional and put on excellent shows. All types of musical tastes were catered for and the resident band were first class. I would be happy to return there for another holiday, just hoping i don't get the grumpy unhelpful dining room staff again! That said, our personal waiter was brilliant, nothing was too much trouble for him.

New Year at the Headland Hotel, Torquay (A+D)

Once again The Headland Hotel and GB tours gave us a fantastic New Year Break 2024. Love this hotel and yes when you check out this break it seems expensive but when you consider the hotel, the food, the entertainment and the brilliant staff you cannot go wrong. A big shout out to James (bar manager) who is brilliant as his job. The brilliant Gordon was our driver as he was in 2023, feedback from some of the Headland Hotel staff was glowing and we tend to agree with them. We are now looking to book for 2025 New Year break, in our opinion it is well worth the cost.

New Year in Bideford (W&C)

A great time with good friends, the hotel and the staff were very good and could not do enough for you. The coach drivers Michelle and Chris were very good and went out of there way for everyone on the coach. This was our second year with GB for the new year's tour at this hotel and the same drivers and will be back there next year. Thanks to all at Durant house in Bideford. And thanks to G B tours for a great time. From ROY and Leigh. .

Train of Light with Headland Hotel (D)

This is our second trip to The Headland Hotel but our first with Natalie. We wondered whether we would enjoy it as much as last year when we came for New Year but we needn’t have worried, we most certainly did. The hotel is just as lovely as ever, clean and comfortable with very friendly staff who are happy to help in any way. The food for breakfast and dinner was plentiful and with a lot of choice. We enjoyed it all but particularly the fish main courses which were beautifully cooked and presented. The white wine and mulled wine went down a treat but I found a new cocktail which I loved - espresso martini! There was evening entertainment most nights which was very good. We even decided to get up for an occasional boogie! Our trip to Saltram House was fabulous - the rooms beautifully decorated but also the folly and orangery. The Train of Light was also wonderful and we, as recycled teenagers, loved it just as much as the children! Natalie and her octopus Ollie looked after us extremely well and we look forward to travelling with her and GBTours again. Many thanks, Heidi and Martin

Christmas Choir Concert London (D)

We both particularly enjoyed this trip, despite not particularly liking London, the visit to Oxford street shopping( this close to Christmas) was a bit of a chore,much too busy for our liking,and expensive, Spencer House was very interesting, and the Choir service was enjoyable,if a little chaotic initially, the setting for the Choir service was impressive. The Driver and his wife were excellent and knowledgable guides. The hotel was Ok, but the price of drinks in the bar was a little "eye watering",but to be expected in London.