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GB Tours
36 years

Why book with GB Tours?

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place! View our video here.

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place!

We are a family-run business with plenty of experience

GB Tours is a well-respected UK coach holiday company with more than 38 years’ experience in the business. Established in Birkenhead, Wirral in 1984, our family-owned firm started out selling concert tickets and coach breaks to passengers in and around the Merseyside area. Today – still run by the same family – we operate more than 15 routes all over England and Wales, offering a wide range of day trips, mini breaks and longer coach holidays throughout the UK, plus an increasing number of European trips and sea and river cruises. Every year we take nearly 60,000 passengers away – many of them returning again and again because they know they can trust us to offer what they want, at a price they can afford.

We offer consistently high standards and great value for money

Our passengers regularly praise us on the value for money we provide. Because most of our holidays are booked direct, we are able to negotiate special deals with the hotels and transport suppliers we use, many of whom we have excellent longstanding relationships with. For you, the passengers, this means we are able to keep our prices down while maintaining our consistently high standards. All of the hotels we use are highly rated (most of them obtaining three and four stars), and we only use the best, comfiest coaches going…

We give friendly, helpful advice

You’ll find our experienced Reservations Team – most of whom have been with us for a long time – care that you find the perfect holiday for you. They won’t ever push you into booking something which isn’t suitable for your needs – for instance, if you have limited mobility. Most of our team have visited the hotels and resorts we travel to, so have first-hand experience they can pass on, enabling you to make a more informed choice.

We don’t use ‘feeder’ coaches

Passengers have told us time and time again they dislike the ‘feeder coach’ experience offered by many other holiday companies. The endless pick-up points, wandering around all over the country before heading to the destination, plus the transferring of luggage from one coach to another and hanging around in car parks, is a cause of frustration and irritation. Well, we’re proud that we never use feeder coaches – you’ll get on one coach at your pick-up point and stay on it until you reach your resort. That means you experience a smoother, quicker, more enjoyable journey – and, we believe, an all-round better holiday.

We offer carefully-planned itineraries

We think a coach holiday firm should do more than just take you to and from a hotel. The majority of our breaks include interesting and popular excursions to a wide variety of local attractions, plus free days to relax and do as you please. The excursions are all included in our price, so there’ll be no hidden extras to pay – and of course, if you don’t want to join us you don’t have to!

Customer Reviews

Don't take our word for it. Take theirs...

Christmas Choir Concert London (D)

We both particularly enjoyed this trip, despite not particularly liking London, the visit to Oxford street shopping( this close to Christmas) was a bit of a chore,much too busy for our liking,and expensive, Spencer House was very interesting, and the Choir service was enjoyable,if a little chaotic initially, the setting for the Choir service was impressive. The Driver and his wife were excellent and knowledgable guides. The hotel was Ok, but the price of drinks in the bar was a little "eye watering",but to be expected in London.

Chester & Liverpool Christmas Shopping (D)

Thoroughly enjoyed this trip, the Radisson hotel,was well located,and provided excellent service. We both thoroughly enjoyed our time spent in Liverpool, and we both want to visit this city again, on the downside we both thought that 6 hrs. shopping in Chester was excessive,and did not particularly enjoy that aspect of the trip. The Driver Richard, was good humoured, and very helpful throughout the trip,a big thank you too him.

Windsor Castle at Christmas & Hampton Court (A)

Wonderful trip to Windsor and Hampton Court Sean our driver with Paul’s coaches was great and very helpful and knowledgeable. The Hotel Voco was one of the nicest in fact we thought apart from Sunborn Yacht it was the best . Well done GB tours . Once again a fab trip.

ABBA Voyage, London (A)

From being picked up on Sunday morning to being dropped off on Monday night, everything was spot on. Doug our driver was an excellent driver, the coach was spotless and Doug was great at pointing out places of interest. We had plenty of time to browse the areas we stopped at and the show was amazing, I’m still in awe of the spectacle and singing the songs!! I enjoyed the whole experience I’m ready to do it again.

ABBA Voyage, London (D)

From pick up to drop off back to Telford the ABBA VOYAGE TRIP WAS ABSOLUTELY BRILLIANT . Thank you gbtours.

ABBA Voyage, London (A)

The tour was great & no problem with any of the arrangements. Will the coach driver was excellent with his commentaries around London. When we got to London we got dropped off in the city for the Borough market, and had time to eat. We then went straight to the arena for the show. The seats and the show were both excellent. After the show we drove to the hotel Double tree by Hilton in the Docklands and arrived by 9 pm. Breakfast was amazing in the morning and the hotel provides a free ferry over to Canary Wharf which takes 3 minutes each way so we did that & got great pics of the hotel & riverside. We then drove to London & got dropped off by Covent Garden for 3 hours free time. Then started for home at 2:30 pm. Great trip thank you